changes_google my business

Google My Business Changes-How it impacts Taiwan businesses, and 3 facts you need to know

Earlier this year, Google announced a major change on its “Google My Business (GMB)” service: “Beginning July 2022, the Google My Business mobile app will no longer be available”.

GMB is a service offered by Google for businesses to list their location and service details on Google map, and it has been important for businesses in Taiwan, especially if you are offering local services, such as catering, education (e.g. language school, tutorial centre, yoga school, gym centre), and other brick-and-mortar services. 

In this article we will explain why GMB is important for Taiwan Business, and 3 facts to help you navigate this change.

Why “Google My Business” is important for Taiwan businesses

1. Taiwan customers rely on GMB to find business information 

In Taiwan, whenever local customers need a service, they often use Google maps as their first source of information-because Google map is so convenient for customers that they can just open the app, type in the keyword (e.g. restaurant, English class etc.), and the information of related businesses nearby, including the location, the opening hour, services provided and reviews will be shown to them upon one click. 

(Related reading : Marketing in Taiwan-6 tips on winning trust from Taiwanese customers)

2. Businesses also use Google map to find suppliers and collaborators nearby

When looking for suppliers and collaborators, many Taiwan businesses also rely heavily on Google map to find potential collaborators nearby. So if you want to attract other businesses to work with you, make sure your GMB information is complete and you’ve stated clearly what you offer (type of product/service).

3. Local SEO

Local SEO is a search engine optimisation (SEO) strategy that helps your business get more exposure in local search results on Google. 

Having your business listed on GMB, offering a comprehensive profile that clearly describes the products/services you offer, and constantly updating your information on GMB is the first step for improving your local SEO and increasing the chance of being discovered by customers near you. 

Want to learn more about how to make your business more visible online? Read these 2 articles which offer 6 tips on how to improve your SEO in Taiwan, and 8 Taiwan social media marketing facts.

So what do you need to know about the recent change in Google My Business? Here are 3 facts you’ll need to know: 

3 facts you need to know about changes in Google My Business

1. Your listing on Google map is safe!

If you are already on GMB, this change will not affect your existing listing-all the information, photos and reviews will still be there.

Your business is not on Google map yet? You can use Google Business Profile manager to apply for the listing with your Google account. 

2. Affects only how you manage your listing on mobile

If you have been managing your GMB account on mobile, you are probably using “Google My Business mobile app” to do so. In July 2022, the app will retire.

The good news: you’ll be managing your listing directly on Google map, by logging in with the Google account you used for creating the listing, so things will be more straightforward. 

3. Desktop users-almost no change

If you have been using the desktop version to manage your listing, you won’t feel any changes at all-except the name of the platform has been changed to “Google Business Profile Manager”. The layout and how you update your information will remain unchanged. 

Hope this article has helped you understand why your Google map listing is important, and how to navigate the changes.

Not having a complete digital marketing strategy is a common mistake made by many Taiwan businesses which limit their visibility and profitability. If you are interested in having a digital marketing strategy which will help boost your visibility online and attract ideal customers, we offer coaching services to help you to set up one, tailored to your business nature and budget. Contact us to set up a free consultation call to see how we can support your marketing in Taiwan.


About the author-Jeanie Tsui
About the author-Jeanie Tsui
7 years experience in digital marketing, content creation and copy writing.
Guest lecturer of Hong Kong Polytechnic University on copy writing and digital marketing.
Guest lecturer and regular blog contributor of HD course (a leading digital marketing and SEO school).
Guest speaker on digital marketing and publishing for various organizations in Taiwan and Hong Kong such as Hong Kong Trade Development council, VolTra, Startup Group and Rotary.
Best selling author of book “Tango Spanish and Buenos Aires Travel Tips”.