In this article, we will delve into the consumer psychology behind negative reviews and offer an effective 3-step method to handle them appropriately.
Word of mouth marketing (WOMM) has emerged as a potent marketing strategy, particularly in Taiwan. With a highly homogenous market for products and services, consumers face difficulty in making choices. As a result, they often rely on the recommendations of friends and family. In this blog post, we will explore why WOMM is so powerful in Taiwan, and introduce 3 ways how businesses can leverage it to build brand image and awareness.
8 valuable marketing tips that can help your business thrive in Taiwan.
Learn about social media usage habit, customer behaviors, and Taiwan specific promotional channels.
Understanding the unique characteristics and buying behaviors of Taiwanese consumers is crucial for successful marketing in Taiwan. Here are five key traits of Taiwanese consumers and strategic tips on how you can tailor your approach to win them over.
Collaborating with group moms in Taiwan’s market presents an exciting opportunity for brands in the Food & Beverage and household goods sectors.
If I could go back in time and fix one critical mistake I’ve made in business, it would be to start building my brand early.
Stay ahead of the game in the Taiwanese market with our latest insights on the top marketing trends to watch in 2023. Learn about the decline in direct conversion from ads, the increased need for touchpoints, the shift in consumer behavior, and tips for success
The marketing landscape in Taiwan is continuously evolving, so staying informed and adapting your strategies is crucial for maintaining sales.
Here are 3 marketing strategies that have become less effective in Taiwan:
In 2022 I encountered many digital marketing clients who have established a successful business. While I share with them my social media marketing knowledge, I am often inspired by their entrepreneurial experience which helps me to grow my own business.
Here are 4 valuable lessons I’ve learnt from my clients
Here are 5 ways which can help you to increase the efficiency of managing your social media, so that you can limit the time spent to just a few hours every week.
