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Taiwanese consumer decoded

Taiwanese Consumer Decoded: Getting into the mind of local customers & sell to them

Are you finding it challenging to penetrate the Taiwanese market or promote your business effectively to local consumers? You’re not alone. Understanding the unique characteristics and buying behaviors of Taiwanese consumers is crucial for successful marketing in Taiwan. Here are five key traits of Taiwanese consumers and strategic tips on how you can tailor your approach to win them over.

In Taiwan, internet penetration is impressively high, with a whopping 91% of the population being active internet users. Social media platforms like Facebook, Instagram, and YouTube play a dominant role in their digital lives.

What You Should Do: Establish a robust online presence. Make sure your brand is active on these social media platforms. Regularly share engaging content and interact with your followers to build a strong connection with your potential customers.

2. Mobile-Centric Lifestyle

With the average Taiwanese consumer spending approximately 8 hours a day on their mobile devices, having a mobile-friendly business platform is non-negotiable.

What You Should Do: Ensure your website is mobile-friendly and the online ordering and payment process is streamlined and easy to navigate on a cellphone. Remember, a seamless user experience can significantly boost your conversion rate.

3. High Expectations for Customer Service

Taiwanese consumers value respect and hospitality deeply, which has a profound impact on their overall purchase experience. They have high expectations for customer service, both pre and post-sales.

What You Should Do: Be responsive to customer inquiries, and make sure to provide excellent after-sales service. Quick resolution of problems and thoughtful customer care can leave a lasting impression and encourage repeat purchases.

4. Focus on CP Value

The concept of “CP Value” or Cost-Performance Value is essential to Taiwanese consumers. They are constantly seeking the best value for their money, ensuring they receive a quality product or service for their expenditure.

What You Should Do: Emphasize the value your product or service provides in all your communications. Show them how your offerings can deliver more value than the price paid.

5. Influenced by Online Reviews & Word-of-Mouth

Taiwanese consumers rely heavily on online reviews and word-of-mouth recommendations, especially for markets saturated with similar products such as food & beverage, skincare, and cosmetics. They research online or ask friends for advice to avoid negative experiences.

What You Should Do: Encourage satisfied customers to share their positive experiences online. Online reviews can act as powerful testimonials and can significantly influence the purchasing decisions of potential buyers.

In conclusion, understanding these distinctive characteristics of Taiwanese consumers can help you customize your marketing strategies effectively. By aligning your efforts with their preferences and expectations, you can definitely make a strong impact in the vibrant and dynamic Taiwanese market.

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