It’s crucial to recognize that marketing techniques that were once effective may not yield the same results in 2023. The marketing landscape in Taiwan is continuously evolving, so staying informed and adapting your strategies is crucial for maintaining sales.
Here are 3 marketing strategies that have become less effective in Taiwan:
1. Mass Marketing:
Taiwanese customers now value personalization, so a generic approach to marketing is no longer efficient. To create targeted marketing messages that hit their pain points and meet their needs, you need to have a clear understanding of your target audience, including their age, life status, profession, and preferences.
2. Incentives for 5-Star Google Map Reviews:
Offering small gifts for 5-star Google Map reviews is no longer a reliable strategy. Customers are becoming more informed and tend to check negative reviews first, knowing that some businesses offer incentives for positive reviews. However, reviews are still important, and getting genuine, detailed reviews from happy customers can build trust with potential clients. Also, handling negative reviews well shows that you care and can help win trust.
3. Ignoring Instagram Promotion:
If you run a local business such as a café or sports center, ignoring Instagram promotion is no longer an option. Younger clients now tend to use Instagram as a search engine for local businesses, so having a strong Instagram marketing strategy will increase visibility and chances of being found.
Stay current with marketing trends and adapt your strategies as needed to effectively reach and engage potential customers in Taiwan. Book a coaching session with us to receive tailored advice on marketing to Taiwanese clients based on your business, industry, and target audience.
Guest lecturer of Hong Kong Polytechnic University on copy writing and digital marketing.
Guest lecturer and regular blog contributor of HD course (a leading digital marketing and SEO school).
Guest speaker on digital marketing and publishing for various organizations in Taiwan and Hong Kong such as Hong Kong Trade Development council, VolTra, Startup Group and Rotary.
Best selling author of book “Tango Spanish and Buenos Aires Travel Tips”.
