As we navigate the evolving landscape of social media marketing in Taiwan, staying ahead of the trends is crucial for businesses aiming to optimize their digital presence. The “Digital 2024: Taiwan” report by DataPortal serves as a critical resource for understanding these shifts. This article distills four key trends from the extensive report, offering insights into the preferences of Taiwanese users and strategic takeaways for businesses.
Trends 1: Instagram Becomes the New Favorite
While Facebook continues to hold its position as the second most used social media platform in Taiwan, its charm among users is waning. Statistics reveal that 85.1% of Taiwanese users access Facebook on a monthly basis, a stark contrast to Instagram’s 68.1%. However, Instagram takes the lead when users are asked about their preferred platform, with 16.6% favoring Instagram over Facebook’s 14.3%.
Takeaway: Businesses not yet leveraging Instagram for marketing should consider doing so to connect with this growing user base.
Related reading: 6 tips for getting discovered during social media search.
Trends 2: Rise in Popularity of TikTok
TikTok’s ascent to becoming the fourth favorite social media platform in Taiwan underscores its burgeoning appeal. Remarkably, it leads in terms of average monthly time spent by users, clocking in at 23 hours and 54 minutes.
Takeaway: Companies targeting younger demographics should view TikTok as a fertile ground for promotional activities, tapping into its vast potential for engagement.
Trends 3: User Engagement on Facebook
Despite Facebook’s widespread use, engagement rates for content remain modest. The average engagement rate across all post types hovers at a mere 0.06%, with photo posts achieving the highest rate at 0.12%.
Takeaway: To boost engagement on Facebook, businesses are advised to prioritize photo content and consider ad investments for enhanced visibility.
Trends 4: User Engagement on Instagram
Instagram showcases a more vibrant user engagement scene compared to Facebook. The platform’s average engagement rate stands at 1.19%, with Reels leading the pack at an impressive 1.71%.
Takeaway:Businesses should harness the power of short-form videos, especially Reels, to capture the attention of Instagram’s active audience.
In summary, these trends underscore the dynamic nature of Taiwan’s social media landscape in 2024. For businesses aiming to make a mark, adapting strategies to align with these preferences will be key to fostering meaningful connections with Taiwanese users. From embracing Instagram and TikTok to refining content types for enhanced engagement, there are ample opportunities to optimize social media marketing efforts in Taiwan.
Related reading: 3 Essential Social Media Trends for Promoting Your Business in 2024
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