Are you investing time and effort into your company’s social media but not seeing the results you were hoping for? It might be time to revamp your approach. Over the past three years, I’ve had numerous consultation sessions with various business owners in Taiwan. Here, I’ll share the five steps that have consistently produced remarkable improvements in social media performance for these businesses.
If you’re a foreign business operating in Taiwan, stick around until the end. I’ve got a secret tip that will help you connect with local customers and grow your base.
Step 1: Define Your Target Customer
A common pitfall in marketing is attempting to appeal to everyone. Businesses often hesitate to specialize, fearing they’ll miss out on potential customers. However, a vague, one-size-fits-all marketing message doesn’t resonate with anyone.
So, how do you define your target customer? Look at your existing customer base. Do they share any common traits? Consider factors like:
– Age range
– Income level
Knowing these details will allow you to craft messages that hit home with your intended audience.
Step 2: Understand What Your Customers Want
To convert potential customers, you need to demonstrate the benefits of your product or service. Ask yourself:
– Are you solving a problem they’ve been grappling with?
– Are you making their life better in some way?
Understanding your customers’ needs helps you create compelling promotional messages that capture their attention.
Step 3: Choose the Right Social Media Platforms
Another common mistake is spreading yourself too thin across multiple social media platforms. Doing so dilutes your efforts and makes it harder to achieve meaningful results.
Focus on platforms where your target audience spends their time. For a more mature demographic, consider Facebook. For a younger crowd, Instagram might be more effective.
In Taiwan, LINE messenger is extremely popular, used by over 90% of the population. Don’t ignore this platform in your social media strategy.
Step 4: Diversify Your Content
Overly promotional content won’t help you build long-lasting relationships with your customers. I advise businesses to share a mix of content types. Here are some ideas:
– Share your brand story to connect on a personal level.
– Offer tips and hacks related to your industry.
– Showcase reviews and testimonials to build trust.
Step 5: Localize Your Content
This is my secret sauce for businesses aiming to tap into the Taiwanese market. Localizing your content can make your brand feel more relatable and culturally sensitive. Here are three ways to do it:
1. Use local idioms and vocabulary.
2. Align your posts with local events and festivals like “七夕” (Chinese Valentine’s Day).
3. Tap into current local trends or hot topics to capture attention and drive engagement.
Implementing these five steps can radically improve your social media performance. If you’re unsure how to get started or wish to see fast results like many of my consultation clients, check out our marketing consultation service.