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Taiwan marketing trends

Essential Trends You Need to Know About Social Media Marketing in Taiwan in 2024

As we navigate the evolving landscape of social media marketing in Taiwan, staying ahead of the trends is crucial for businesses aiming to optimize their digital presence. The “Digital 2024: Taiwan” report by DataPortal serves as a critical resource for understanding these shifts. This article distills four key trends from the extensive report, offering insights into the preferences of Taiwanese users and strategic takeaways for businesses.

video marketing

Should I quit YouTube? My 5 reasons to continue video marketing

In July 2023, I began producing more YouTube videos. It has been over six months, but the number of views hasn’t been impressive. Many videos don’t exceed a hundred views.
Making a video requires significant effort. I spend long hours researching information, writing the script, filming, and editing. If they are not getting many views, should I continue?
Facing this difficult question, here are my five reasons which make me want to persist a little bit longer.

Rise of social media search

6 tips for getting discovered during social media search

In recent years, we have witnessed a shift in online search behavior, particularly among younger generations. Rather than relying solely on traditional search engines like Google, young people are increasingly turning to social media platforms for information. This trend is known as “social media search.”
If you want to increase the chance of being discovered by your audiences during social media search, here are 6 tips for you.