word of mouth marketing

Whispering Power: 3 Ways to Boost Brand Awareness with Word of Mouth Marketing in Taiwan

Word of mouth marketing (WOMM) has emerged as a potent marketing strategy, particularly in Taiwan. With a highly homogenous market for products and services, consumers face difficulty in making choices. As a result, they often rely on the recommendations of friends and family. In this blog post, we will explore why WOMM is so powerful in Taiwan, and introduce 3 ways how businesses can leverage it to build brand image and awareness.