Unlock the secrets to effective social media marketing in Taiwan. Discover a proven 5-step approach to revamp your strategy, boost online visibility, and achieve remarkable results. Perfect for foreign businesses looking to connect with a Taiwanese audience.
Word of mouth marketing (WOMM) has emerged as a potent marketing strategy, particularly in Taiwan. With a highly homogenous market for products and services, consumers face difficulty in making choices. As a result, they often rely on the recommendations of friends and family. In this blog post, we will explore why WOMM is so powerful in Taiwan, and introduce 3 ways how businesses can leverage it to build brand image and awareness.